Brand Partnerships
Reach makers who turn their craft into a business
I’m Jamela Payne. For 14+ years I’ve helped makers price, sell and grow profitable craft businesses with Cricut, sublimation and laser engraving. When I share a product, I show my audience how it makes them money, not just how it works.
Or email me directly: hello@jamelapayne.com
Who You’ll Reach
Makers ready to invest in their business
My audience isn’t just browsing for weekend projects. They sell at markets, on Etsy, on their own sites and at live events, and they buy the machines, blanks, software and supplies that help them make more and earn more.
- 97% women, ages 25 to 55+
- Mostly US-based small business owners and side hustlers
- Cricut, sublimation, laser and print-on-demand makers
- Actively comparing tools before they buy, and they trust my reviews
- Focused on pricing, profit and growing sales
Where You’ll Show Up
My platforms
Reels, stories and carousels for makers who want quick wins and real business tips.
TikTok
Short demos and behind-the-scenes from my studio and live events. 200K+ likes.
YouTube
1,000+ videos and 3M+ views. Tutorials, reviews and comparisons that keep getting found for years.
Monthly views from makers saving ideas, tutorials and buying guides.
A direct line to makers who signed up for my pricing tools, guides and trainings.
Color Me Crafty Blog
Tutorials and buying guides that rank on Google and Pinterest and keep sending readers to your product for years.
Ways to Partner
Ways we can work together
Every partnership is built around your goals. Pick one, or I’ll put together a package across platforms.
Dedicated YouTube Video
A full tutorial, review or business use case starring your product, with links in the description and a pinned comment.
YouTube Integration
A 60 to 90 second feature inside a related video, so your product reaches viewers already in buying mode.
Sponsored Blog Post
An SEO-focused tutorial or guide on Color Me Crafty, plus placement in my buying guides where it fits.
Short-Form Video
Reels, TikToks and Shorts showing your product in action, with usage rights available.
Email Feature
A dedicated email or newsletter spotlight sent to my list of craft business owners.
Live Events and Workshops
Live demos, workshops and on-site engraving events where makers see your product working in real time.
Why Brands Work With Me
Content that sells, long after it posts
- The business angle. I show what your product costs to use, what makers can charge and how it pays for itself.
- Real studio use. I use the tools I recommend in my own business, so my reviews are honest and trusted.
- Evergreen reach. My videos and posts are built for search, so they keep bringing in buyers for years.
- Easy to work with. Clear timelines, FTC-compliant disclosures and a recap when your campaign wraps.
Past Partners
Brands and events I’ve worked with
Including Adobe, Cricut, Glowforge, xTool, Creative Fabrica, Plaid, BuzzFeed, Hometalk and Heat Transfer Warehouse, plus speaking at Sublimation Camp, Crafting for Profit Camp and Maker Academy Weekend.
How It Works
Simple from first email to final report
Reach out
Email me your product, goals and timeline.
Get my media kit
I’ll send my media kit and rates, plus ideas built around your goals.
I create
I test your product in my studio and create content my audience will act on.
You get results
Your content goes live and you get a recap with links and stats.
FAQ
Questions brands ask
Do you accept gifted products?
Sometimes, case by case. Gifted product is usually a single honest review. Multi-platform campaigns are paid partnerships.
Where can I see your rates?
Rates are in my media kit. Email me and I’ll send it over. Rates are flexible based on scope and deliverables.
What kinds of brands are a good fit?
Craft machines, blanks and supplies, design software, print and packaging, and business tools for makers. If your product helps makers create or sell, let’s talk.
Do you offer usage rights and whitelisting?
Yes. Usage rights and paid ad whitelisting can be added to any package.
How far ahead should we book?
Plan for 3 to 6 weeks for most campaigns. Q4 and holiday gift guides fill up early, so reach out as soon as you can.
Let’s Work Together
Ready to reach makers who buy?
Send me your product and goals, and I’ll get back to you with my media kit and ideas.
Or email me directly: hello@jamelapayne.com
Speaking or summit invite? Email the same address with “Speaking” in the subject.