Starting a handmade business is exciting — but finding your very first paying customer can feel like the hardest part. You’ve put in the hours designing, crafting, and perfecting your products, and now you’re ready to start selling.
But how do you go from zero sales to that first happy buyer?
Whether you’re selling jewelry, candles, home décor, or Cricut creations, the process is the same: you need to get your products in front of the right people and give them a reason to buy.
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In this guide, I’m sharing proven ways to get your first handmade customer so you can start building momentum for your business.
So, how do you start getting those first sales?
Whether you make jewelry, pottery, handmade soap, mugs, or something else entirely, here are some tips for how to get your first customers and gain traction as a new business!
Start With People You Already Know
Your first sale will likely come from someone in your circle — a friend, family member, co-worker, or neighbor. These people already know and trust you, which makes them more likely to buy or refer you to someone who will.
Share photos of your products on your personal social media accounts. Let people know you’re officially selling and ready for orders. Ask for referrals — even if someone doesn’t need what you sell, they might know someone who does. Always make it easy for them to share by sending a short blurb or photo they can post on their own social accounts to help spread the word.
Set Up Your Handmade Business for Visibility
Before you start reaching out to customers, make sure they have somewhere to see and learn about your products. This doesn’t have to be complicated — you just need a place to send people so they can browse, ask questions, and make a purchase. Options include an Etsy shop, a simple Shopify store, a Facebook or Instagram shop, or even a well-organized Instagram grid with product info in captions. The key is to make it easy for people to see what you sell and how to buy it.
Use Social Media Strategically
You don’t need to be on every platform — just choose one or two where your ideal customers are most likely to hang out. For handmade products, Instagram, Facebook, and TikTok are often the best starting points. Post consistently and mix up your content with product photos and videos, behind-the-scenes peeks at your process, stories or Reels showing your products in use, and customer testimonials (even from testers or gift recipients). Include a clear call-to-action in every post — whether that’s “Click the link to order” or “Message me to claim yours.”
Leverage Local Opportunities
Sometimes the fastest way to get your first handmade customer is to look close to home. Local buyers love supporting small businesses, especially when they can meet the maker. Try participating in local craft fairs or pop-up markets, reaching out to local boutiques or gift shops about consignment, joining community Facebook groups and sharing your work (where allowed), or offering free local delivery or pickup to encourage first-time purchases.
Offer a First-Buyer Incentive
When you’re new, customers may need an extra push to take a chance on you. A small, limited-time offer can give them that nudge without undervaluing your work. Ideas include free shipping on their first order, a small bonus gift with purchase, or a discount code for their next order to encourage repeat business. Make sure you promote the incentive in your posts and conversations so people know they’re getting something special.
Collect Testimonials from Early Customers
Once you make your first sale, ask your customer for feedback. A short testimonial along with a photo of them using your product can help build trust with future buyers. Even if your first customers are friends or family, their reviews still matter. Social proof is powerful, and seeing others enjoy your products will make new customers more confident in buying from you.
Keep the Momentum Going
Getting your first handmade customer is a big milestone, but it’s just the beginning. Keep showing up, promoting your products, and building relationships with your audience. Stay consistent with your marketing, continue sharing your story and your “why,” and celebrate each sale as motivation to keep going.
Your first handmade customer might come from your cousin’s friend, a neighbor you haven’t talked to in years, or someone who spotted your Instagram Reel at just the right time. The key is to put yourself — and your products — out there consistently. The more people see your work, the more likely your first customer will find you. And once you’ve made that first sale, you’ll have the confidence and proof that your handmade business can thrive.
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